Name: Aaron Jun Ren Lim
High School : Sri Emas International School – Class of 2014
Degree Chosen at Les Roches: Bachelor’s in Business Administration, specializing in Marketing – Class of 2023.
I wouldn’t be where I am today without Pauline and Sonia. They made my life before, throughout and even after university so simple. If I had any questions, I could just send them a message or give them a call, and they would do their best to help me solve any problems that I had. Also, giving me first-hand experience of what life in Les Roches was going to be like, and advice on how to perform better and stay focused in University.
Promise yourself to do better tomorrow than you did today.
1. Studying in Switzerland – Why did you choose Switzerland as a study destination. How did you make your final decision to choose Les Roches and how was your overall experience studying there?
Personally, I don’t think I chose Switzerland as much as it chose me. I had applied to multiple hospitality universities, and I received rejection letter after rejection letter, but somehow, Les Roches Crans-Montana accepted me. And I will forever be thankful to both Sonia and Pauline for helping me through the application & interview process. The moment I stepped foot on campus, I knew how lucky I was that my other applications got rejected. My overall experience was fantastic. I wouldn’t trade my 3 and a half years in the Swiss alps for anything else.
2. My Program – Which program did you choose and and give a brief summary about what you learned from the course and being on campus. And which specialization you chose and why?
I chose the Bachelor’s in Business Administration as I knew that I wanted to foray more into business within hospitality. I remember my first day at university really fondly. My service instructor brought a credit card to scrape on all the men’s faces, if any sound was heard, they were all told to go back and shave their faces again. That was my first day, and I knew from that day on, that this place meant high standards, and only the best succeed here. The course material in my opinion was fantastic. We had a practical semester, which prepped you for the real world, along with 4 academic semesters. In the academic semesters we went through an array of different topics, including the usual ones like marketing, finance, business etc. But also topics that would future proof us as leaders of the hospitality industry such as, sustainability, digital marketing, technology in hospitality etc.
For my specialization, I chose digital marketing. I chose digital marketing as I have always been interested in the psychological way that marketing affects our purchasing decisions, and also to understand how different hospitality companies market themselves.
3. My Internship & Jobs – Where did you do your internships and which one was your best experience out of all? What did you do and learn during these internships?
For my first internship, I did it at a boutique hotel in Kuala Lumpur named WOLO Bukit Bintang. I was a front office intern, and my internship lasted 4 months. For my second internship I was a Food & Beverage Trainee at the Mandarin Oriental Bangkok. I think the most important thing as a trainee is that you should be open to learning and listening from others. You stand to learn a lot from co-workers as they have more experience than you, thus have a deeper understanding of the job. Furthermore, during my internships, I got a glimpse of what the real world was like. I found it to be much faster-paced, and that you were held to a higher standard. As for my favourite internship, it would have to be my second one, as my first internship was cut short due to COVID-19.
4. My Future – What are your goals after graduation? What is your current position and describe what do you do daily on your job. What do you love most about it, next career move? How and why you choose your current job?
My goals after graduation are quite simple. They’ve largely stayed the same, which is building a business after a couple of years in the hospitality industry. I’ve always wanted to open a restaurant, and will probably do so in a couple of years. Currently, I am a Food and Beverage Management Trainee at the Mandarin Oriental Bangkok. What I love most about my job is connecting with the customers that I serve, as well as seeing my projects come to life at one of the best hotels in the world. My next career move would be to become an F&B Manager at a hotel or a restaurant. The current market is amazing, as we have so many new concepts and trends emerging in the hospitality industry, just try as many as you can, and pick one or two that you are really passionate about, and focus on them. I chose my current job because they wanted to keep me, and I felt that I had a lot to learn from them.
5. Share any plans for a Masters at a later stage in your life. And which Masters you would plan for/ and where?
I do have plans to do a Masters further in life, but I believe that I need more professional experience before I can adequately apply the knowledge that I have gained from my Masters into my job. Currently I have a few places in mind, obviously the Ivy league universities in the States, but also Les Roches. As I am aiming more towards and MBA.